Marketing is a course that teaches students how to create, communicate, and deliver value to customers through the promotion and distribution of products or services. Students in this course will learn about market research, consumer behavior, branding, advertising, sales, and digital marketing. The goal of the course is to prepare students to develop effective marketing strategies that meet customer needs, and to create and manage successful marketing campaigns. Students in this course may pursue careers in marketing, advertising, public relations, brand management, or market research.

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